UnitedHealth Group

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Marketing Outreach Specialist - Richmond or Arlington, VA - 732522

at UnitedHealth Group

Posted: 10/4/2017
Job Status: Full Time
Job Reference #: 732522

Job Description

Position Description

Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work.(sm)

The Marketing Outreach Specialist will be responsible for building relationships with UHG and the communities we serve and interacting with the Providers, Community leaders, Advocacy groups, and attending Health Fairs to establish relationships and educate the communities we serve on the products and programs available to Members throughout the state. The presentations are conducted by the Outreach Specialists at events such as Health fairs, Community dinners, and charitable functions, etc. The Marketing Outreach Specialists will also visit Provider offices to ensure materials are on - hand for distribution to Members, or potential Members that will benefit from UHG programs.

Primary Responsibilities:
  • Create opportunities through United Healthcare Community Plan
  • Execute Marketing plan
  • Coordinate and execute UHCCP events
  • Develop exceptional relationships with community - based partners, advocacies, Providers, and Agency partners
  • Be a community expert of targeted areas
  • Responsible for local brand awareness through community involvement by participating in targeted key events (such as Health fairs, Community Family Fun Days, educational Wellness seminars, Fitness events, and Fun walks, etc.) through existing relationships and the creation of new ones
  • Responsible for data input and tracking of information into department - specific programs (FAST, Sales Force, etc.)
  • Educate and assist current and potential Members regarding the UHCCP program ( i.e. presentations, one-on-one conversations)
  • Work with Internal cross-functional teams (Clinical, Network, Care Management) to help facilitate issue resolution, as appropriate
  • Ensure compliance and quality Outreach efforts, adhering to all applicable State and Federal Regulatory requirements and procedures
  • Set own work schedule and Event Development strategies to attract and retain Membership market share in targeted markets
  • Analyze and collect Marketing, Health, and Community - related data in order to develop Market strategies and provide recommendations to Health Plan leadership
  • Responsible for meeting or exceeding UHCCP targeted growth, retention, and enrollment expectations within assigned region
  • Represent UHCCP at community meetings and coalitions; Attend conferences, as required


To be considered for this position, applicants need to meet the qualifications listed in this posting.
Required Qualifications:
  • High School Diploma or GED
  • 2+ years of Outreach experience in Managed Care    
  • Proficient with Microsoft Office Suite, including Excel and PowerPoint
  • Access to reliable transportation that will enable you to travel to client and / or patient sites with a designated area
  • Ability to travel approximately 75% of the time within the service area
  • Ability to work evenings and weekends, as needed

Preferred Qualifications:

  • 1+ years of Community Outreach Event Planning experience
Soft Skills:
  • 1+ years of presenting products or services
  • 1+ years of influencing others at organizational levels, both internally and externally
Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV / AIDS and high - risk pregnancy. Our holistic, outcomes - based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.


Job Keywords: Customer service, phone support, communication, Marketing healthcare, UnitedHealth Care, UnitedHealth Group, Richmond, Arlington, VA, Virginia

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!