Job: Sr. Market Research Manager Job

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Jobing Description

Sr. Market Research Manager-710572

Description
Capital One is seeking a Sr. Market Research Manager for the Brand Department. This exciting role will involve the following:

Plan and execute research studies on behalf of an internal business unit client. Establish strong partnership with the LOB as well as with outside suppliers who perform the data collection and initial report writing. Recommend the best design for the research, identify appropriate funding needed, and manage both the general learning agenda and the specific projects emanating from the learning agenda. Work in concert with the research vendor to prepare the final report/presentation and present the research insights to both the working team and the mid-executive team from the LOB.

Responsibilities:
- Develop, execute and manage the consumer research learning agenda for internal clients. Match the appropriate research methodology and vendor to business objectives while having a thorough understanding of clients' goals and needs and provide actionable
- Responsible for consumer analytics (research design and analysis in marketing research)
- Lead horizontal research initiatives to uncover consumer insights to help drive business strategy
- Engage in team initiatives concerning new product development, channel development and brand development
- Present market insights to business partners and stakeholders that drive business actions

Qualifications
Basic Qualifications:
- Bachelors Degree

- 5+ years of experience in Research design and analysis including writing questionnaires, data analysis, and delivering research findings
- 2+ years of experience in Vendor management and oversight -- clearly define objectives and work with outside suppliers to achieve
- 5+ years of experience in Project management
- 5+ years of experience in Report writing and analytical thinking
- 5+ years of experience in Quantitative consumer research, including design, execution and interpretation

Preferred Qualifications:

-Bachelors Degree in Marketing research (methodologies, techniques), Strategy, Statistical Analysis or Writing
-Masters Degree in Marketing research (methodologies, techniques), Strategy, Statistical Analysis or Writing
- 5+ years of experience in Research design and analysis including writing questionnaires, data analysis, and delivering research findings
- 5+ years of experience in Vendor management and oversight -- clearly define objectives and work with outside suppliers to achieve

Job: Marketing and Communications
Primary Location: United States-Virginia-Richmond-Richmond-West Creek 5 (12075)

Other Locations:United States-Virginia-McLean-Northern VA-McLean Campus (19050)
Schedule: Full-time
Travel: Yes, 10 % of the Time